The Likert scale is used to measure a set of

The Likert scale is used to measure a set of Attitudes

Important Points

The Likert scale is a method of measuring attitudes, opinions, or beliefs by asking respondents to rate their level of agreement or disagreement with a statement or series of statements.

• It is also a reliable and valid measure of attitudes, as it eliminates the problem of 'acquiescence bias' which is the tendency of respondents to agree with the statements.

• It's important to note that the Likert scale is a unidimensional measurement, which means that it measures one variable at a time and it doesn't capture the complexity and multi-dimensionality of attitudes, thus it's better to use it in combination with other methods to get a more comprehensive understanding of attitudes.

Key Points

• It is named after its developer, psychologist Rensis Likert, who introduced it in 1932.
• The Likert scale is typically presented as a series of statements each with a set of response options, such as
  • "strongly agree,"
  • "somewhat agree,"
  • "neither agree nor disagree,"
  • "somewhat disagree,"
  • and "strongly disagree."
• Respondents are asked to choose the option that best represents their level of agreement or disagreement with each statement.
• It is used because it is a simple and easy-to-use method of gathering data