Mass Communication MCQ Quiz in मल्याळम - Objective Question with Answer for Mass Communication - സൗജന്യ PDF ഡൗൺലോഡ് ചെയ്യുക

The correct answer based on the given statements is: Statement I is true, but Statement II is false.
Important Points

Statement I: In a democracy, mass media are designated as the fourth pillar of society.

• This statement is true.
• In democratic societies, the mass media are often recognized as the fourth pillar of democracy, alongside the legislative, executive, and judicial branches.
• The mass media play a crucial role in providing information, facilitating public discourse, holding those in power accountable, and acting as a watchdog for the interests of the public.
• They serve as a means of communication and information dissemination, enabling citizens to stay informed and participate in democratic processes.

Statement II: Mass media do not have the ability to set the agenda for the audience to discuss and debate.

• This statement is false.
• Mass media indeed have the ability to set the agenda and influence what topics, issues, and events receive public attention and discussion.
• Through their selection of news stories, editorial choices, and framing of information, mass media can shape the agenda and prioritize certain topics over others.
• This ability is known as agenda-setting, where the media play a significant role in influencing public opinion and directing the focus of public discourse.

In summary, based on the given statements, Statement I is true as the mass media are often designated as the fourth pillar of society in a democracy. However, Statement II is false as mass media do have the ability to set the agenda for the audience to discuss and debate.

The correct answer is Reuters

Key Points

• Reuters being the International news agency named after its founder Paul Julius Reuters was established in 1851 in London.
• It was the first one to start its operation in India.
• Reuters is an international news agency owned by Thomson Reuters.
• It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide.
• Reuters is one of the largest news agencies in the world.
• The agency was established in London in 1851 by the German-born

The correct answer is Ferdinand de Saussure

Key Points

• Ferdinand de Saussure Swiss linguist whose ideas on structure in language laid the foundation for much of the approach to and progress of the linguistic sciences in the 20th century.
• Saussure was born in Geneva in 1857.
• He is widely regarded as the "Father" of twentieth-century linguistics, and his work set the groundwork for the social science approach known as structuralism.

Structuralism

• Structuralism is a philosophy and method for studying the fundamental patterns of social activity that emerged from linguistic breakthroughs in the mid-twentieth century.
• Structuralism is an intellectual tendency that seeks to understand and explain social reality in terms of social structures.
• Positions, units, levels, areas and places, and social formations are all examples of structures.

There are four main common ideas underlying Structuralism as a general movement.

1. Every system has a structure.
2. The structure is what determines the position of each element of a whole.
3. Structural laws" deal with coexistence rather than changes.
4. Structures are the "real things" that lie beneath the surface or the appearance of meaning.

• Structuralism is thought to have originated in the early twentieth century with the work of Swiss linguistic theorist Ferdinand de Saussure (1857 - 1913), but it was quickly applied to a wide range of fields, including philosophy, anthropology, psychoanalysis, sociology, literary theory, and even mathematics.

The correct answer is option 4.

Key Points

• Transmission of cognitive data - First transmit the relevant date. Messages can be transmitted in a verbal, written, or visual manner
• Reception - Reception theory is a type of reader response literary theory that emphasises the reception or interpretation of a literary text by each individual reader.
• Understanding - The message must be decoded into its intended meaning once it reaches the receiver. As a result, the receiver must interpret the sender's words, symbols, and gestures.
• Level of acceptance - The decoded communication can be accepted or rejected by the receiver. Not only can the receiver select whether or not to accept a message, but he can also choose whether to accept it entirely or in part. Factors influencing the receiver's acceptance decision include his judgement of the message's accuracy, the sender's authority, and the consequences of accepting the information.

The correct answer is Asiad.

Key Points

• It had taken less than 25 years from the time television was introduced in the country on September 15, 1959, in Delhi, for it to go coloured.
• The ninth Asian Games in 1982 kickstarted a color TV revolution in India.

As per the UGC NET official answer key, The correct option is 3) Interpersonal communication.

 Key Points

• Homogeneity of opinion among groups of people is mostly caused by Interpersonal communication. Because interpersonal communication can also shape people's opinions and attitudes, but it is not the primary cause of homogeneity of opinion among groups of people.

Homogeneity of opinion among groups of people is often caused by various factors other than Interpersonal Communication, such as

• Social influence: It refers to the ways in which individuals can influence the attitudes and behaviours of others.
• Social conformity: Social Conformity is the tendency to adjust one's attitudes or behaviours to align with the group norms.
• Group polarization: It refers to groups' tendency to make more extreme decisions than individuals would make alone.

Important Points

Mass communication-

• Mass communication disseminates information to a large audience through various channels such as television, radio, newspapers, social media, etc.
• Mass communication can create a shared understanding and worldview among people, but it does not necessarily always lead to a sense of homogeneity of opinion.

Intra-personal communication-

• is communication with oneself, which may include self-talk, acts of imagination and visualization, and even recall and memory. it also includes thoughts, assessments, contemplations, and feelings that are associated with one's inner communication. That is why in the option above, we have chosen intrapersonal communication in one to none mode of communication.

​​Abstraction in communication-

It refers to the process of using general or abstract terms and concepts to describe complex or specific ideas or phenomena. Abstraction is often used in communication to simplify complex ideas and make them more understandable or relatable to the audience.

The correct answer is Opinion held by general public.

Key Points

• Individual attitudes or ideas about a given topic or issue held by a considerable proportion of the population are referred to as public opinion.
• People's positions on a particular problem, policy, action, or leader are expressed in their opinions, which might be favourable, unfavourable, neutral, or undecided.
• In 1961, American political scientist V.O. Key defined public opinion as “opinions held by private persons which governments find it prudent to heed.”
• The agenda-setting of major media outlets around the world is the first step in the development of public opinion. This setting of the agenda determines what is noteworthy, as well as how and when it will be reported. A range of environmental and news work elements influence the media agenda, determining whether stories are newsworthy.

The correct answer is option 4.

Key Points

• Vidyalankar Committee - Vidyalankar Committee was appointed to discuss the role of radio.
  • It was appointed in the year 1963.
• Diwakar Committee - Diwakar committee was related to Small Newspapers.
  • It was appointed in the year 1965.
• ​Varadhan Committee - Varadhan committee was related to Electronic media.
  • It was appointed in the year 1991.
• Geethakrishnan Committee - Geethakrishnan committee was appointed on Expenditure reforms.
  • ​It was appointed in the year 1993.

The answer is 4) Information age societies.

Key Points

•  The ability to interface with screens is a defining feature of information age societies. Information age societies are characterized by the widespread use of digital technologies, such as computers, smartphones, and tablets. These technologies have enabled people to access information and communicate with each other in new and unprecedented ways.
• The other options are incorrect:
  • 1) Agricultural communities were primarily concerned with food production and did not have the technology or infrastructure to support widespread screen use.
  • 2) Manufacturing communities were focused on industrial production and did not rely heavily on digital technologies for communication or information access.
  • 3) Population-dense societies may have been more likely to adopt certain technologies, but screen interaction was not a defining characteristic of these societies.
• Information age societies, on the other hand, have embraced digital technologies as a fundamental aspect of daily life. Screens have become ubiquitous in these societies, serving as gateways to information, communication, entertainment, and a wide range of other activities. The ability to interface with screens has transformed the way we work, learn, socialize, and interact with the world around us.
• Here are some examples of how screens have become integral to information age societies:
  • Computers are used for a wide range of tasks, from work and education to personal communication and entertainment.
  • Smartphones have become essential devices for staying connected, accessing information, and navigating the world.
  • Tablets provide a versatile platform for reading, watching videos, playing games, and engaging with various digital content.
  • Television screens remain a popular source of entertainment and news.
  • Interactive screens are increasingly being used in public spaces, such as airports, shopping malls, and museums.
• The ability to interface with screens has had a profound impact on society, shaping communication patterns, transforming industries, and influencing the way we perceive and interact with the world. It continues to evolve at a rapid pace, opening up new possibilities and challenges that will undoubtedly shape the future of information age societies.

Media literacy is considered as a:Continuous process
Important Points

Media literacy is the ability to identify different types of media and understand the messages they're sending.

• It involves the skills to critically evaluate media content and understand the techniques used by media to convey messages.
• This includes understanding how media messages shape our culture and society, identifying target audiences, recognizing media bias, and understanding the roles of media in our lives.
• Since media and its impact continually evolve with technological advancements and societal changes, media literacy is a continuous process.
• It's not a corporate campaign, which would be a strategic effort by a company to promote its brand or product.
• It's also not a limited objective or a temporary fad, as media literacy is a critical skill that individuals should continually develop and use throughout their lives.