Which type of approach is Television?

Television is a medium of communication that has the ability to reach a large audience. The type of approach associated with television depends on its reach and the nature of its audience.

Key Points

• Television follows a mass approach. This is because it is designed to reach and communicate with a large, diverse audience at the same time.
• Whether it's a news broadcast, educational program, or entertainment show, television aims to engage a broad group of people, making it a mass communication medium.

Hint

• Individual Approach: This refers to communication directed at a single person, which is not the primary characteristic of television.
• Group Approach: Although television can reach multiple people in a family or a small group, it is not limited to that and is more geared toward a mass audience.

Hence, the correct answer is Mass approach.