Which of the following is the ultra-premium credit card launched by Axis Bank in partnership with Visa in August 2024 for individuals with an ultra-high net-worth in India?

The correct answer is Primus.

Key Points

• Axis Bank, in partnership with Visa, launched the ultra-premium credit card Primus in August 2024.
• The Primus credit card is designed specifically for individuals with an ultra-high net worth in India.
• Primus offers exclusive benefits, including premium travel services, luxury lifestyle experiences, and high reward points.
• Cardholders can enjoy access to exclusive airport lounges, concierge services, and elite membership privileges.
• Axis Bank aims to cater to the financial and lifestyle needs of affluent customers through this premium offering.

Additional Information

• Ultra-High Net Worth Individuals (UHNWIs)
  • UHNWIs are individuals with a net worth of at least $30 million.
  • They typically require specialized financial services, including wealth management and investment advisory.
  • Their financial behavior and lifestyle needs often drive the market for exclusive and premium financial products.
• Credit Card Benefits
  • Premium credit cards offer benefits such as travel insurance, airport lounge access, concierge services, and higher reward points.
  • They often come with high annual fees but provide substantial perks and value to cardholders.
• Visa Partnership
  • Visa is a global payments technology company that facilitates electronic funds transfers worldwide.
  • Credit card partnerships with Visa ensure wide acceptance and robust security for transactions.
• Concierge Services
  • Concierge services offered with premium credit cards assist with travel bookings, event planning, and personal requests.
  • These services enhance the overall user experience and provide convenience and luxury to cardholders.