Which of the following is another name for deliberate sampling?

The correct answer is Purposive Sampling.

Key PointsDeliberate sampling

• It is a non-probability sampling procedure.
• It is also called purposive sampling or deliberate sampling or judgment sampling.
• The researcher selects the sample based on his/her judgment.
• The researcher believes that the selected sample elements are representative of the population.

Additional InformationRandom Sampling

• It is the basic sampling procedure where each unit in the population gets an equal chance of being included in the sample.
• It is chance sampling or probability sampling.

Systematic Sampling

• In this case, one selects the units in a fixed interval.
• The most practical way of sampling is to select every 15th name on a list, every 10th house on one side of a street, and so on.
• In such a design the selection process starts by picking some random point in the list and then every nth element is selected until the desired number is secured.

Quota Sampling

• In this procedure, the population is divided into groups based on some characteristics such as gender, age, education, religion, income group, etc.
• A quota of units from each group is determined and the actual selection of items for the sample is done through the researcher’s judgment.

Snowball Sampling:

• ​Also known as network or chain referral sampling, snowball sampling begins with the identification of a small number of respondents with specific characteristics of interest.
• After collecting data from these respondents, they are then asked to identify others with similar characteristics.
• This method is often used in sensitive studies like those involving drug addicts or rape victims.