Which of the following are true when an organization uses intensive distribution of its products?

A. Customers are moderate in number.

B. Widespread market coverage

C. Customers are brand-conscious

D. Mass advertising

E. Pleasant shopping conditions

Choose the most appropriate answer from the options given below:

The correct answer is B and D only.

Key Points 

B. Widespread market coverage: Intensive distribution aims to achieve widespread market coverage by making the product available in as many outlets as possible. This strategy ensures that the product is easily accessible to a large number of customers.

D. Mass advertising: Intensive distribution often goes hand in hand with mass advertising. Since the goal is to reach a wide customer base, organizations employing intensive distribution may use mass advertising strategies to promote their product to a larger audience.

The statements A, C, and E are not true in the context of intensive distribution:

A. Customers are moderate in number: Intensive distribution is focused on reaching a large number of customers rather than a moderate number. The strategy aims for broad market coverage, making the product available to as many potential customers as possible.

C. Customers are brand-conscious: The level of brand consciousness among customers is not specific to intensive distribution. It depends on various factors and can vary regardless of the distribution strategy used.

E. Pleasant shopping conditions: Intensive distribution does not guarantee pleasant shopping conditions. The focus is on making the product widely available, and the shopping conditions can differ across different outlets or channels.

Therefore, the correct statements when an organization uses intensive distribution of its products are B. Widespread market coverage and D. Mass advertising.