Which of the following are the key features of linear model of communication?

A. One-way communication

B. Manipulated feedback

C. Absence of noise

D. Used for mass communication

E. Sender-centric communication

Choose the correct answer from the options given below:

Question

Question

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UGC NET Paper 1: Held on 10 Oct 2022 Shift 2

Answer 1

Key Points

Linear model of communication:
- In a linear model of communication, one person sends a message, and another person receives it. Therefore, it only moves in one direction. Linear models typically don't consider any feedback that the recipient may send back to the sender.Hence it is a sender centric communication
- The linear model is seen in everyday communication, such as television advertisements, radio commercials, and print materials.
- It is best used for mass communication.
- The linear model of communication is also sometimes referred to as the action model of communication or the transmission model of communication.

Additional Information

In any communication process noise cannot be eliminated hence it is all pervasive
As linear communication do not consider any feedback hence option of manipulated feedback is eliminated

Therefore we conclude that the correct answer is A, D and E only