Which bank appointed Vidya Balan as its first-ever brand ambassador?

The correct answer is Federal Bank.

In News

• Vidya Balan was appointed as the first-ever brand ambassador of Federal Bank.

Key Points

• Vidya Balan's appointment as the brand ambassador marks a milestone in Federal Bank's brand transformation journey.
• The partnership focuses on empowering women, diversity, and serving customers across generations and geographies.
• Federal Bank aims to promote its Human at the Core, Digital at the Fore™ philosophy through this association.
• Vidya Balan is known for her versatile performances and has a pan-India fan following, making her a strategic choice for the bank's brand.

Additional Information

• Federal Bank
  • Federal Bank is a leading private sector bank in India with a network of around 1550 banking outlets and 2054 ATMs/Recyclers.
  • As of December 2024, the bank's total business mix (deposits + advances) stood at ₹4.96 Lakh Crore.
• Vidya Balan
  • Vidya Balan is a critically acclaimed actress known for her powerful performances in films like 'Kahaani' and 'Shakuntala Devi.'
  • She is known for her versatility and strong fan following across generations and demographics.
• Brand Ambassador
  • A brand ambassador is a public figure or personality who promotes a company's products, services, and values, often helping to build brand identity.
  • Federal Bank's choice of Vidya Balan aligns with its mission to enhance its brand image and market presence.