The snowball sampling method can be employed in

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UGC NET Paper 1: Held on 1 Oct 2022 Shift 2
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  1. Historical research
  2. Ethnographic research
  3. Content analysis
  4. Narrative analysis

Answer (Detailed Solution Below)

Option 2 : Ethnographic research
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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A non-probability sampling method where the samples have uncommon characteristics is known as snowball sampling.  

Key Points

  • It entails the recruitment of new units by existing units to make up the sample.
  • Research about people with particular characteristics who would be hard to find otherwise can benefit from snowball sampling. 
  • It is sometimes referred to as chain sampling or network sampling, starting with one or more study participants. 
  • Ethnographic research is observing how participants behave in a particular social setting and comprehending how group members perceive that conduct.
  • The snowball sampling method in Ethnographic research is useful in finding samples. 

Therefore, the snowball sampling method can be employed in ethnographic research. 

Additional Information

  • Historical research is an effort to understand the facts and explain the causes of events. 
  • Content analysis is used to identify the existence of specific words, topics, or concepts in a given set of qualitative data.
  • Narrative analysis is qualitative research that can reveal actions, emotions, and motives that aren't verbally conveyed. 
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