Question
Download Solution PDFThe emergence of consumers who can control and even create media of their own and of producers who can easily track consumer responses is made possible by
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFThe correct answer is Internet
Key Points
Digital marketing by the emergence of the internet:
- Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services
- Digital marketing extends to non-Internet channels that provide digital media, such as television, and mobile phones. (SMS and MMS), callback, and on-hold mobile ring tones.
Hence the emergence of consumers who can control and even create media of their own and of producers who can easily track consumer responses is made possible by the internet.
Additional Information
- By changing the way people buy, the internet has changed marketing.
- As a result, businesses have had to change the way they market themselves and sell to take advantage of the latest technology and consumers' shopping habits.
- Consumers use the Internet in different ways to make different decisions.
- For example, consumers are more likely to seek the opinions of others through social media and product-rating sites when making choices that have a great deal of personal impact (e.g., healthcare options or major electronics purchases).
Last updated on Jun 6, 2025
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