Question
Download Solution PDFGiven below are two statements:
Statement I: Too much of media communication has necessitated the need for media.
Statement II: The audience fragmentation and media literacy are unrelated areas of mass communication.
In light of the above statements, choose the correct answer from the options given below:
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFThe correct answer is Both Statement I and Statement II are false..
Important Points
Statement I: Too much of media communication has necessitated the need for media.
- This statement seems somewhat circular or confusing, as it suggests that the existence of media communication has created the need for media, which is somewhat self-evident. Media exists because there is a demand for communication, not the other way around.
- So, this statement is likely false.
Statement II: The audience fragmentation and media literacy are unrelated areas of mass communication.
- This statement is also false.
- Audience fragmentation and media literacy are indeed related areas in mass communication.
- Audience fragmentation refers to the way media audiences are now divided into ever-smaller segments due to the proliferation of media channels, while media literacy is the ability to access, analyze, evaluate, and create media.
- The rise in media channels (which leads to audience fragmentation) necessitates an increase in media literacy so that audiences can critically engage with the diverse media they encounter.
So, based on this analysis:
Both Statement I and Statement II are false.
Last updated on Jun 6, 2025
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