Mass Media and Communication MCQ Quiz in मल्याळम - Objective Question with Answer for Mass Media and Communication - സൗജന്യ PDF ഡൗൺലോഡ് ചെയ്യുക

The correct answer is - Johann Gutenberg

Key Points

• Johann Gutenberg
  • He is credited with the invention of the printing press around 1440.
  • His most notable work, the Gutenberg Bible, was printed in 1455 and is considered a masterpiece of typography.
  • Gutenberg's invention revolutionized the way books were produced, making them more accessible and affordable, leading to a rise in literacy and the spread of knowledge.

Additional Information

• Leonardo da Vinci
  • He was a renowned polymath known for his contributions to art, science, and engineering, but he did not invent the printing press.
• Galileo Galilei
  • He was an Italian astronomer, physicist, and engineer who played a major role in the scientific revolution but did not invent the printing press.
• Isaac Newton
  • He was an English mathematician, physicist, astronomer, and author known for his laws of motion and universal gravitation, but he did not invent the printing press.
• Impact of the Printing Press
  • The invention of the printing press led to the rapid spread of information and ideas, contributing significantly to the Renaissance, Reformation, and the Scientific Revolution.
  • It facilitated the mass production of books and other printed materials, reducing the cost and making literature more widely accessible.

The correct answer is - B, A, C, E, D

Key Points

• Publication of 'The Times' for the first time (B)
  • 'The Times' is one of the oldest newspapers in the world.
  • It was first published in 1785 in the United Kingdom.
• First permanent cinema (A)
  • The first permanent cinema was established in 1905.
  • It was the Nickelodeon in Pittsburgh, USA.
• First U.S.A. radio station (C)
  • The first commercial radio station was KDKA, which started broadcasting in 1920.
  • It marked the beginning of the radio era in the United States.
• First local British Broadcasting Company in United Kingdom (E)
  • The British Broadcasting Company was formed in 1922.
  • It was later renamed the British Broadcasting Corporation (BBC).
• Rapid expansion of mobile phones (D)
  • The rapid expansion of mobile phones occurred in the late 20th and early 21st centuries.
  • This period saw a significant increase in mobile phone usage worldwide.

Additional Information

• Historical Context
  • The publication of 'The Times' marked a significant development in the history of print media.
  • The establishment of the first permanent cinema indicated the rise of the film industry.
  • The start of commercial radio broadcasting revolutionized mass communication.
  • The formation of the BBC played a crucial role in the development of public broadcasting.
  • The expansion of mobile phones has greatly influenced modern communication methods.

The correct answer is More integrated and interdependent world.

Key Points

Globalization: The term "globalisation" describes the transition to a more integrated and interdependent global economy. There are several aspects of globalisation, including the globalisation of markets and the globalisation of industry.

• It is the expansion of an economy's trade, business, and culture beyond borders.
• It enables the worldwide interchange of domestic goods, services, technology, ideas, and other resources between economies.
• It makes it easier for rich countries to use cheaper resources from developing countries through foreign direct investments (FDIs).
• The procedure raises wages, productivity, living standards, and employment prospects for rising economies.

Important Points

Features of Globalization

• The rise and interconnection of numerous sectors across countries is sparked by globalisation.
• The interdependence of nations, free trade environments, and cross-border connectedness or integration are some of its key characteristics.
• Additionally, it promotes cross-cultural diversity, international company operations with fewer tariffs and taxes, and global business expansion.
• International investments and labour migration lead to economic growth by generating jobs, better goods, and services.
• Educational institutions and governmental organisations like the IMF frequently divide the enormous notion of globalisation into categories to better understand it.
• The four more main categories are: trade, capital mobility, human migration, and knowledge dissemination.

Hence, it can be concluded that globalization refers to more integrated and interdependent world.

The correct answer is - all of them.

Important PointsThe passage in the 2nd paragraph points out the concerns about the mass media raised by the sociologists from the earliest studies on mass media in the 1930's.

According to the passage the right answer is option One way process.

Important Points C. Wright Mills gives two important sociological characteristics to mass media, one, a few people can communicate to a large number of people and second, audience has no effective way of answering back. Therefore, Mass communication by definition becomes a one way process.

The agencies of Globalization are

• MNCs
• Nation-State
• Media
• Market

Important Points  

• Globalization is a process fuelled by and resulting in, increasing cross-border flows of goods, services, money, people, information, and culture.
• MNCs are significant participants in the process of globalization. They also work closely with local and small producers to integrate markets while they are far away. Their efforts improve international ties by promoting investments and global trade in goods.
• The nation-state, under the globalization breeze is compelled to organize the domestic agendas to fit the economic, social and political global scope.
• Media is one of the important agencies of globalisation. Media are the motor of contemporary globalisation.mass Media play a key role in globalisation as it is through it only that information is exchanged between different cultures and countries. Rantanen (2005) says that the relationship between media and globalisation can be explained by using the metaphor of one being a horse and other a carriage or one like a computer and other a screen.
• Globalisation is purely related to open market with no boundaries of any states. This open market encourages international trade, greater mobility of capital as well as human resources and hence, in the process leading to coming up of Multinational Corporations.

Additional Information 

Few other definitions of Globalization are :

• Immanuel Wallerstein defines, “Globalization represents the triumph of a capitalist world economy tied together by a global division of labor".
• According to Anthony Giddens, “Globalization means that we all increasingly live in a world where individuals, groups and nations are interdependent.”
• Roland Robertson defined Globalization as “Globalization as a concept that refers both to the compression of the world and the intensification of consciousness of the world as a whole.”

The agencies of Globalization are

• MNCs
• Nation-State
• Media
• Market

Important Points  

• Globalization is a process fuelled by and resulting in, increasing cross-border flows of goods, services, money, people, information, and culture.
• MNCs are significant participants in the process of globalization. They also work closely with local and small producers to integrate markets while they are far away. Their efforts improve international ties by promoting investments and global trade in goods.
• The nation-state, under the globalization breeze is compelled to organize the domestic agendas to fit the economic, social and political global scope.
• Media is one of the important agencies of globalisation. Media are the motor of contemporary globalisation.mass Media play a key role in globalisation as it is through it only that information is exchanged between different cultures and countries. Rantanen (2005) says that the relationship between media and globalisation can be explained by using the metaphor of one being a horse and other a carriage or one like a computer and other a screen.
• Globalisation is purely related to open market with no boundaries of any states. This open market encourages international trade, greater mobility of capital as well as human resources and hence, in the process leading to coming up of Multinational Corporations.

Additional Information 

Few other definitions of Globalization are :

• Immanuel Wallerstein defines, “Globalization represents the triumph of a capitalist world economy tied together by a global division of labor".
• According to Anthony Giddens, “Globalization means that we all increasingly live in a world where individuals, groups and nations are interdependent.”
• Roland Robertson defined Globalization as “Globalization as a concept that refers both to the compression of the world and the intensification of consciousness of the world as a whole.”

The correct answer is More integrated and interdependent world.

Key Points

Globalization: The term "globalisation" describes the transition to a more integrated and interdependent global economy. There are several aspects of globalisation, including the globalisation of markets and the globalisation of industry.

• It is the expansion of an economy's trade, business, and culture beyond borders.
• It enables the worldwide interchange of domestic goods, services, technology, ideas, and other resources between economies.
• It makes it easier for rich countries to use cheaper resources from developing countries through foreign direct investments (FDIs).
• The procedure raises wages, productivity, living standards, and employment prospects for rising economies.

Important Points

Features of Globalization

• The rise and interconnection of numerous sectors across countries is sparked by globalisation.
• The interdependence of nations, free trade environments, and cross-border connectedness or integration are some of its key characteristics.
• Additionally, it promotes cross-cultural diversity, international company operations with fewer tariffs and taxes, and global business expansion.
• International investments and labour migration lead to economic growth by generating jobs, better goods, and services.
• Educational institutions and governmental organisations like the IMF frequently divide the enormous notion of globalisation into categories to better understand it.
• The four more main categories are: trade, capital mobility, human migration, and knowledge dissemination.

Hence, it can be concluded that globalization refers to more integrated and interdependent world.

The correct answer is People are not isolated

Key Points Two-step flow of communication-

• The two-step flow of communication hypothesis was first introduced by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet in The People's Choice, a 1944 study focused on the process of decision-making during a Presidential election campaign.
• Katz and Lazarsfeld (1955) developed a new model of a two-step flow of communication to emphasize the importance of interpersonal communications.
• The concept of the 'two-step flow of communication' suggests that the flow of information and influence from the mass media to their audiences involves two steps

1. From the media to certain individuals (i.e., the opinion leaders).
2. From them to the public

• In this process of communication, the mass media broadcast values and ideologies but the information is filtered and synthesized by opinion leaders who then share their own interpretations with opinion followers.
• In fact, there were several clear cases when the political issues or candidates personalities had no impact on the voter. This shows that people are not isolated.