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Meaning of Demand and Factors Affecting Demand, Etc. for UGC-NET

Last Updated on Mar 10, 2025
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Understanding demand and the factors affecting it is crucial in economics. Demand refers to the quantity of goods or services that consumers are willing and able to purchase at various prices during a specific period. It reflects consumers' preferences, purchasing power, and the relationship between price and quantity demanded. Factors affecting demand are the determinants that influence the level of demand for a product or service. These factors include price, income, consumer preferences, price of related goods, and expectations about future prices or income changes.

Meaning of demand and factors affecting demand is a crucial topic for the commerce related competitive exams such as UGC-NET Commerce Examination.

In this article, the readers will be able to study the following:

  • Meaning of Demand and Factors Affecting Demand- Introduction
  • What are the Factors Affecting Demand

Meaning of Demand and Factors Affecting Demand- Introduction

Demand- Demand is the amount of a good or service that can be bought by consumers who are willing and capable at different prices, over a given time period. Demand is a key concept in economics that shows consumer preference and their buying capacity. According to the law of demand, when the price of a good increases, the quantity demanded will usually fall, and conversely. Demand is affected by numerous factors including levels of income, tastes of consumers, and availability of substitutes. Demand is key in determining the market equilibrium point where supply equals demand.

Factors Affecting Demand- There are various factors that can affect the demand for a product or service. These are the price of the product itself, where prices tend to decrease demand and lower prices tend to increase demand. Consumers' income levels also affect demand, as increased income tends to increase demand for goods and services. The price of substitute and complementary goods can increase or decrease demand based on their nature. Consumer tastes, attitudes, and demographics also change, which plays an important part in influencing demand for goods and services.

Factors Affecting Demand

Demand for a product or service is subject to a wide range of factors, both external and internal to the market. It is vital to understand these factors in order to analyze the behavior of consumers and forecast trends in the market.

Price of the Product

Price of a product is one of the most obvious demand factors. As per the law of demand, if the price of a product rises, then the quantity demanded usually falls because consumers are not willing or are not able to buy the product. On the other hand, a fall in price tends to increase demand as it becomes cheaper for more consumers. This correlation between price and demand is essential to understanding market behavior.

Income of Consumers

Consumer income is a major determinant of demand for goods and services. With an increase in income, consumers tend to have more money to spend, resulting in increased demand for goods, particularly normal goods. Conversely, a fall in income can result in decreased demand for goods and services, as individuals tend to spend less on luxuries and more on essentials. The effect of changes in income is especially evident in luxury or non-essential goods.

Price of Complementary Goods

The price of complementary goods, like substitutes and complements, may also influence demand. Substitutes are products that can substitute for one another, meaning if the price of one increases, the demand for its substitute increases. For instance, if tea becomes more expensive, people will demand more coffee as a substitute. Complements, however, are products usually consumed together, thus when the price of one goes up, the demand for the complement can fall, e.g., when the price of printers increases, demand for ink cartridges decreases.

Consumer Preferences and Tastes

Consumer preferences and tastes can have a major impact on demand. If a good becomes more stylish or in tune with contemporary fashion, demand for it can rise even when its price does not change. Conversely, if people's tastes change away from a good as a result of new information or altering fashions, demand for the good will fall. Such taste changes are frequently influenced by advertising, social pressures, or the emergence of new substitutes. 

Expectations About Future Prices

Expectations regarding future prices can also influence current demand. If people expect prices to increase in the future, they will buy more of a good today, and thus current demand will be higher. If they expect a price decrease in the future, they will delay purchases, and current demand will be lower. This can be especially true for markets for durable goods such as automobiles or electronics, where changes in future prices affect purchases.

Demographic Factors

Demographic factors such as age, family structure, and population size all come into play when they influence demand. A rise in population can produce an increase in demand for services and products because more people will need them. Similar to variations in demographics, where the population ages or there are shifts in family structures, can result in a variation in the demanded goods and services. For example, an aging population could increase the demand for retirement homes and medical care.

Conclusion

Demand is a basic economics concept that depicts consumers' desire and capacity to buy goods and services at varying price levels. Determinants of demand are responsible for influencing consumers' behavior as well as the outcome in markets. Knowledge about determinants, including price, income, preference, complementary or substitute goods, and expectations, helps companies foresee shifts in demand and modify strategies accordingly. Furthermore, policymakers can leverage this information in order to apply effective policies geared towards ensuring economic stability and development.

Factors Affecting Demand is a vital topic as per several competitive exams. It would help if you learned other similar topics with the Testbook App.

Major Takeaways for UGC NET Aspirants

  • What Demand Means: Demand refers to the quantity of a good or service individuals will and can pay for at varying prices. The more individuals desire something, and the better off they are financially, the greater the demand will be.
  • Demand Determinants
    • Product Price: If the price of something increases, individuals tend to purchase less of it. However, if the price decreases, more individuals are interested in purchasing it.
    • Consumer Income: If individuals earn more money, they purchase more items. If they earn less, they purchase less.
    • Price of Complementary Goods: When the price of one commodity increases, individuals might purchase more of a substitute commodity. For instance, if the price of apples increases, individuals might purchase more oranges.
    • Consumer Taste and Preferences: If individuals prefer something more, they will also wish to purchase it more. If a new commodity is well received, more individuals will desire to purchase it.
    • Future Price Expectations: If individuals expect that a product will be more expensive in the future, they may purchase more of it now. If they believe the price will decrease in the future, they will delay its purchase.
    • Demographic Factors: The size and age of individuals within a group can influence what they require or desire. For instance, more children in a given area may create more demand for toys.
Factors Affecting Demand Previous Year Questions
  1. Terms of Trade of the developing countries are unfavourable due to the fact that whenever income is developed countries increases the demand for primary goods reduces because:

Options. A. Income elasticity of demand for primary good is high.

  1. Income elasticity of demand for primary goods is low.
  2. Income elasticity of demand is neutral towards primary goals.
  3. None of the above

Ans. B

More Articles for UGC NET Commerce Notes

Factors Affecting Demand FAQs

There are 7 demand factors such as - product price, consumers' income, price of similar products, preferences of consumers, future price expectations, demographic factors and seasonal changes.

There are 7 supply factors such as- price of the product, production cost, technology, number of sellers, government policies, future price expectations and natural events or weather.

There are four kinds of demand namely- Individual demand, Market demand, Elastic demand and Inelastic demand.

Giffen goods are unique in that they are items that people purchase more of when prices increase, the opposite of most items. These items tend to be staple items, such as rice or bread, that are necessary for people, although they may be more expensive.

There are 6 reasons that change demand such as- income change, consumer preferences change, price of substitute goods changing, change in expectations regarding future prices, change in demographics and seasonal variations.

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