What is the term for the strategic use of social media platforms to communicate with an audience?

Question

Question

This question was previously asked in

UP Police Constable Re-Exam 2024 Official Paper (Held On: 23 Aug, 2024 Shift 2)

Answer 1

The correct answer is Social media marketing

Key Points

Social media marketing refers to the strategic use of social media platforms to communicate with an audience.
This involves creating and sharing content on social media networks to achieve marketing and branding goals.
Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement.
It leverages the reach and connectivity of social media platforms to enhance visibility and interaction with potential customers.

Additional Information

Social media marketing can help businesses increase brand awareness, generate leads, and build a loyal customer base.
Popular platforms for social media marketing include Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Effective social media marketing requires a well-thought-out strategy, consistent content creation, and engagement with the audience.
Analytics and metrics play a crucial role in measuring the success of social media marketing efforts.
It is a dynamic field that evolves with the introduction of new platforms, features, and trends.