Match List I with List II

LIST I

(Communication Codes)

LIST II

(Characteristic)

A.

Natural code

I.

Reflection of mass or collective perception

B.

Technical Code

II.

Appreciation of cultural artifacts

C.

Ideological Code

III.

Reflects the socio-cultural world

D.

Aesthetic Code

IV.

Operational modes of media


Choose the correct answer from the options given below:

This question was previously asked in
UGC NET Official Paper-I (Held On: 05 Mar, 2023 Shift 1)
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  1. A - I, B - II, C - III, D - IV
  2. A - II, B - III, C - IV, D - I
  3. A - III, B - IV, C - I, D - II
  4. A - IV, B - I, C - II, D - III

Answer (Detailed Solution Below)

Option 3 : A - III, B - IV, C - I, D - II
Free
UGC NET Paper 1: Held on 21st August 2024 Shift 1
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50 Questions 100 Marks 60 Mins

Detailed Solution

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Communication codes are used to analyze and interpret messages conveyed through various forms of communication, and provide a framework for understanding the underlying meanings and intentions behind them.

Key Points 

Communication Code

Definition

Example

Natural Code

The use of symbols and signs that are universally understood and reflect collective perceptions.

It reflects the socio-cultural world.

Road signs, traffic lights, facial expressions, gestures, emojis.

Technical Code

The operational modes of different media that enable messages to be transmitted and received.

Camera angles, lighting, sound effects, special effects, editing techniques.

Ideological Code

The socio-cultural context of the message, reflecting the beliefs, values, and norms of the society in which it is produced and consumed.

Political speeches, news reports, advertising, social media posts, propaganda.

Aesthetic Code

The appreciation of cultural artifacts, such as art, literature, music, and film.

Paintings, sculptures, novels, poems, songs, movies.

Hence the correct match is A - III, B - IV, C - I, D - II

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