In consumer markets, for a market segment to be an effective and viable target, the segment should be:

A. Identifiable

B. Reachable

C. Transcending International boundaries

D. Sizeable

Choose the correct answer from the options given below:

Key Points

Market Segmentation:

• A market is segmented to create clearly defined segments.
• A group of clients who have a similar set of needs and wants is referred to as a market segment.
• The marketer's job is to determine the right number and type of market segments, as well as which ones to focus on.
   

Important Points

For a market sector in consumer markets to be a useful and viable objective, the segment should be:

• Identifiable: It is possible to identify and quantify the size, purchasing power, and features of the segments.

• Reachable: The segments can be efficiently reached and served. 
  Programs that are effective at attracting and serving the segments can be created.

• Sizeable: The markets are both sizable and lucrative. 
  The segments can be conceptually distinguished from one another and react differently to various marketing mix components and initiatives.

Thus, the correct answers are A, B and D only.