1. Virat Kohli
Kohli’s dynamic, future-oriented leadership in Tests was something that his team aspired to, which encouraged them to pursue triumphs rather than settle for draws. Fans of Royal Challengers Bengaluru can see the team’s logo on ads for popular domestic and international companies. He enjoys a brand value of about INR 1,912 crore, or $227.9 million. In the next several years, other cricketers will find it very hard to equal or beat this meteoric rise in pay. Kohli tops the charts for followers on both Instagram – 271 million, and X – 67.8 million.
2. MS Dhoni
Dhoni’s social media activity is very little. His social media use is minimal, with few posts coming up each year. However, his account is followed by a significant number of people on his social media. On the platform, his audience is 49.7 million. 8.5 million followers on X, he also boasts. The 43 year old participates in many of the most advertised brands’ commercials. He has put himself amongst the most respected celebrities outside the country. His brand value alone is a staggering value of INR 803 crore (approximately $95.6 million).
3. Sachin Tendulkar
Tendulkar maintains a fairly large, loyal fan base. Anywhere fans ever catch sight of him in stadiums on the camera, they respond enthusiastically. He is still a favourite face for a number of brands and projects a smooth face in his ad appearances. The former India captain with the most number of international runs of any batsman has 50.6 million followers on Instagram. He has 40.8 million users on X. The worth of his brand is INR 766 crore or approximately. $91.4 million.
4. Rohit Sharma
Rohit Sharma, whom his fans know as Hitman, is in the league of the country’s best cricketers. His remarkable batting skills are only one of many reasons why fans like him, and he is also very highly regarded due to his cheerful personality and good sense of fun. He has over forty three million Instagram followers and twenty four million on X. Rohit Sharma’s brand value at the age of 38 is INR 344 crore ($41 million).
5. Hardik Pandya
Hardik, a seam-bowling all-rounder, is a rare sight on the Indian cricket landscape. His fans especially enjoy his determination and his ability to perform well under pressure. In the Indian setup, Hardik won victories in the 2024 T20 World Cup and the 2025 Champions Trophy. He has won five々 IPL title during his career. The Choryasi-born Hardik boasts of 40.8 million followers on Instagram. His X-fans are at 10.8 million. His net brand value has been estimated at INR 322 crore ($38.4 million).
